What is Schema Markup and Why Do I Need it?

what is schema markup

What is Schema markup? You’ve probably seen some of it already, but what is Schema Markup? Schema gives webmasters a lot of options to make their website’s listing appear far more informative on search engine results pages (SERP’s). It’s the difference between this… and this… Schema is a type of ‘rich snippet’, an HTML markup […]

What is an SSL certificate ? And what the heck does HTTPS do?

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Google takes web security standards very seriously and are looking to make the Internet a “safe place”. Accordingly, they offered a slight boost in ranking for SSL and HTTPS secured websites. However, things are soon going to change as of 2017, Google announced that their search engine algorithm will begin penalizing sites without SSL certificates. Take […]

Google Analytics: A Guide to Confusing Terms

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Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your […]